This is a CONCEPT that is not officially connected to the Black Lives Matter movement.

Black Lives Matter is a movement that fights against anti-black racism that permeates in society today, according to the Black Lives Matter website. 

After many instances where black human beings were wrongly treated and killed, #BlackLivesMatter uses social media and real life protests to fight for black rights. 

Some comments are made about the BLM movement in regards to it's legitimacy. Comments can be derogatory and often based on people feeling uncomfortable with the image of people protesting. 

Connecting the idea that people judge the movement from a far with the fact that people judge human beings for the color of their skin, I created a campaign that could be used on social media outlets and in print.

Street art and tagging is often dismissed as "graffiti" because it's "urban" and done by people in the streets. Using handwritten graffi-esque writing is used knowing that people will judge it for it's "urban" look. 

However, it doesn't matter how the message is delivered. To many, graffiti is beautiful. Many times, tagging/graffiti is all about the message. The Black Lives Matter movement is often criticized for many reasons, but their message is what people should focus on. It's SUBSTANCE is more important than the outward appearance of the movement.

Posters are bright, bold and eye catching when seen on walls in the streets, websites and social media posts. 

Image of man with hands up via Huffington Post files.

Inspired by Minor League Baseball's lively brands, I created a fictional team to experiment with artistically. Creating a fierce bratwurst that uses relish and mustard as it's weapon of choice proved to be challenging to create but rewarding to see.